CIXI V-MART ELECTRIC TECH.CO., LTD.is a professional manufacturer for small household appliances,integrating product development, tooling fabricating, mass production and assembling. Established in 2003, in amodernized industrial zone covering 25,000 square meter. With advanced injection machines, processingmachine, experienced staff and a strong technical force give us a good foundation for largescale production. Also established a comprehensive quality control system according to ISO 9001:2000 standards.

According to online statistics from eMarketer, less than 20% of internet users intentionally read content with the aid of an RSS reader.

Indeed, even frequent internet users have no idea what that little orange RSS square represents and certainly don't realize that there is a big shift brewing in the bowels of online publishing and marketing.

But, that may change more quickly than we all used to think for 3 very potent reasons.

There are advantages to RSS that will compel most, if not all, internet users and content consumers to "learn" to use an RSS reader and start managing RSS subscriptions.

In the same way email eclipsed snail mail for content delivery, RSS will eclipse email as the consumer's choice for opt-in messaging.

If you are an email marketer, the time for you to get engaged to RSS has come, because, whether you like it or not, the wedding bells will be ringing soon.

Here's why...

RSS = EMBEDDED VIDEO(and audio)

I recently was asked to help a small business embed video into emails they wanted to send to established clients.

Their vision was clear:

1. Create a quick video email with a webcam, stick it right into their corporate Outlook email with a Youtube style preview.

2. The customer gets the email, clicks the Youtube-looking video preview and the video start playing.

3. No landing page, they wanted everthing to happen right there inside the email client, whether it was Outlook, AOL, Gmail, Yahoo or otherwise.

Simple right? Nope...

This is simply not possible with email.

Many brilliant companies have tried various tactics to embed video into email in a way that doesn't consistently get blocked or stripped by the various email providers.

With email, the best that can be done is mimic the embedded video look by putting a video preview image in the email which opens up the web browser and plays the video there when clicked.

Ironically, even this comes at a significant cost because of the technical knowledge needed to make it happen.

So why is this a less than perfect solution?

Primarily because none of us like to be bounced around, we want to view video instantly, seamlessly.

After all, we have been trained to expect this level of immediacy by seeing it everyday on Google's "universal search" and countless blogs.

The good news is, embedded video and audio are part and parcel (fundamental elements) of RSS.

Adding video (and audio) that can be instantly viewed by someone receiving an RSS feed is as simple as adding text.

Readers get what they have come to expect and corporations, as well as small businesses, can provide dynamic, highly personal content without paying a coder or webmaster thousands of bucks.

RSS = 100% DELIVERABILITY

I was shocked to see the stats on email deliverability rates for the typical business. The fact is, even if you have come by a person's email honestly (that is - you did not buy a bootleg list of emails from some guy in a dark virtual alley) the likelihood of them actually receiving that message from you is 60% or less.

So, let's say you have a list of 1000 customer emails - which you have worked hard and paid real money to acquire. When you send a message, 400 of them (on average) don't get it. It either automatically lands in their Spam Folder or gets deleted even before it reaches them.

Even companies like Aweber who make a living sending emails for other people and have intimate agreements with email providers like Gmail, AOL and Yahoo, only get a 90% deliverabilty rate - on a good day (they claim %99.4 but I use Aweber and when I factor in the whole opt-in and email management process, at least 10% of my emails are undelivered).

RSS is quite different. If someone has opted-in to your RSS "feed", they will get 100% of your messages. No doubt about it.

This is obviously good for the company but how is this also an advantage for the customer?

Well, have you ever had the frustration of opting-in to something that you were interested in only to find (after searching for a few minutes) that it was buried in your spam box.

Have you ever had to "whitelist" an email address so that each email that was sent wasn't immediately deleted?

Doing this takes TIME... the most expensive commodity any one of us owns.

Once consumers realize there is a simpler way to get 100% of what they want, 100% of the time, and 0% of what they don't want, RSS will start to look like a (pardon the old expression) "no brainer".

RSS = SPAM-FREE

This may be the "tipping point" that triggers the general masses toward RSS.

Yes, spam is annoying... it takes time to delete... it contains inappropriate messages which make parents steaming mad... and it is the constant burden of corporations and email providers.

Especially due to the last reason, email will not be free forever. You may not have to pay if you send just a few emails to your friends and family each month but if your sending out a significant number of messages... you will pay.

This will be the email manager's final attempt at curbing the clever spammer.

In fact, email providers are already debating and tweaking a platform similar to cell phone companies where you will have a sending quota.

This will spin brushs Manufacturers only push spamming into a "higher" art form and challenge the suprisingly intelligent geeks behind this modern phenomenon to new technical heights.

All of this will only serve to highlight the value of RSS even more and compel the average folks into opening up a Google Reader account or using the one they goofed around with more often.

However, before RSS eliminates email as we know it, a few things have to happen...

We will cover this in Part 2 of "Why RSS May Be The Email Killer".

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CIXI V-MART ELECTRIC TECH.CO., LTD.is a professional manufacturer for small household appliances,integrating product development, tooling fabricating, mass production and assembling. Established in 2003, in amodernized industrial zone covering 25,000 square meter. With advanced injection machines, processingmachine, experienced staff and a strong technical force give us a good foundation for largescale production. Also established a comprehensive quality control system according to ISO 9001:2000 standards.

A ‘pop-up blocker’, also known as ‘pop-up killer’, is a program that prevents pop-ups from being displayed in a user's web browser. Pop-up blockers work in a number of ways. While some close the window before it appears, others disable the command that calls the pop-up, and yet others alter the window's source HTML. One problem with pop-up blockers is that they cannot always differentiate between an unwanted pop-up window and one that is user-requested. But that is just a minor problem. Before you decide whether you want to fight the ad-blocking battle, you really need to know the threats that you are dealing with.

Let’s just start from the beginning: Pop-ups are those annoying windows that get in the way of us viewing the web sites that we want to view. Sometimes they even have things on them that are offensive. Most of us get mad when faced with undesired pop-ups but, in fact, few of us do something about it. The most reasonable explanation for this is that even people who detest web ads concede that the explosion in web advertising has financed a no-cost Internet rich in content. However, if every Internet user blocked all advertisements all the time, companies might have to charge user fees for their web services or else they would go out of business.
Albeit most web surfers would, to some extent, agree on the need of advertisement as a financial resource for Internet-based companies that fundamentally operate as content providers, the new online advertising methods and techniques that some advertisers have been using appear to cross the line between what is reasonable and what is not; in other words, what can be considered a ‘fair amount of advertising’ and what is just an ‘unethical use of advertising as a means to invade people’s eyeballs, minds and lives’. The trick here is that online advertising evolves mosquito trap faster than one could possibly imagine. You would be very naïve if you thought that the latest generation of online ads just sits timidly on a web page carrying an identifying label that says ‘Advertising. Click on me’. Instead, the bulk of adware stealthily masquerade ads as non-commercial content or bombard our eyeballs with pyrotechnic excess. Although it is literally impossible to describe all the different types and formats of existing online advertising, let us walk you through the most common ones that have so far been identified.
First there are Standard Banner Ads, including new formats such as the vertically oriented skyscraper. These stay inside the primary browser window. Second, there are the pop-up and pop-under ads. As opposed to standard banner ads, these appear in new browser windows, typically stripped of toolbars and menus, and either cover your original browser window or hide beneath it. Third, there are Interstitials, which are ads that appear after you click on a link but before you see the next page, and Pop-up Transitionals, a type of ad that plays in a separate window between two pages of content. Fourth, there are Superstitials, a highly evolved ad species which move across the face of a web page, as if they were animations projected on a piece of glass over the page. Worst of all are the Mouse-Trappers and High-Speed Spawners, so called because they break your browser's Back button and/or disable the Close box and often also have the ability to replicate windows faster than you can get rid of them.

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